Huang wins ‘Best Paper Award’ at marketing conference

Marketing and Communications staff
Dr. Lei Huang

Dr. Lei Huang

School of Business Associate Professor Lei Huang won the Best Paper Award for “When Corporate Social Responsibility (CSR) Goes Bad: Implied CSR Motivations and Perceived Corporate Hypocrisy,” one of two papers he presented at the 45th annual Atlantic Marketing Association Conference.

Dr. Huang’s papers were based on one of his research projects in sustainable marketing. The award-winning article was lauded for significant contributions to business ethics research and managerial practice.

The virtual conference was held on Oct. 2.

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